"We have no issues going into this holiday season," Jandrain said. To meet demand, it's expanding national production of whole birds at roughly 30 farms. ![]() While there have been some reports of a shortage of white meat turkey this year, Butterball insists that's not the case. Nearly 40,000 birds were killed as a precaution. In May of this year, there were strains of the bird flu found on a Missouri turkey farm. ![]() Producers last year suffered a setback when more than 7 million pounds of turkey were lost to the avian flu epidemic, sending prices higher. Of course, that pricing relationship largely depends on supply. "We tend to have a pretty good price relationship to the red meats, so that usually works well for us," said Butterball executive vice president of sales Jay Jandrain. While Hormel has not quantified its spending, the company told analysts in May that its key brands have made "significant double-digit advertising increases over the last several years," which were planned to continue this year.īutterball, the largest overall producer of turkey products in the nation, also has a campaign focused on people known as "Turketarians," who have switched to the protein. Jennie-O relaunched its "Make the Switch" campaign this year, and is putting more advertising dollars behind its push to get consumers to eat more turkey. ![]() "This is particularly true with millennials because they come of age at a time when the importance of lean protein has been emphasized." "We see more consumers choosing turkey because it is a nutritious, delicious and versatile protein," said Rick Williamson, a spokesman for Hormel Foods ( HRL), which owns the Jennie-O Turkey brand.
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